(1.) The Event Name - While it may seem to be an obvious starting point for any event, it is easy to settle for a simple but not very descriptive or inviting name. The “North High Prom” is ok but the “Winter Wonderland Gala” is much more inviting. A good name will energize the enthusiasm for your event. This title line will be the largest line on the ticket and is usually in a distinctive type font.
(2.) The Event Description - If the name doesn’t tell it all, then include a brief reason for the event, such as; Wounded Veteran Fundraiser, Cancer Benefit Performance, High School Musical, Pastor Appreciation Night, Achievement Award Night, etc. You may also include more details such as Raffle Prize information, what kind of meal is being served, the featured speaker or special entertainment.
(3.) The Sponsors - Here again, including the name of event organizers can make a huge difference in the level of support and participation. Your event success will do significantly better if people to know where their dollars are going. In some locales, there is also a legal requirement to include this information on your tickets.
(4.) The Day, and Date - Yes, include the Day as well as the Date, it will help clarify when the event is happening. If there are multi-day events or performances, you may need to add check boxes or print multiple ticket versions. Some careful planning is needed here to prevent any mixups over event dates. The Date should be the second largest line on your ticket.
(5.) The Time - Include all the important times for your event. For instance: When do the doors open? When is Social Hour? When is dinner? When is the drawing? What time does the performance start? When does the event close? If all the important times are listed, most people will be on time and you will have fewer questions to answer.
(6.) The Place and Location - In addition to the actual venue name, do include the address, city and state. (The zip is usually not necessary.) If there is a specific entrance, floor, building or area, be sure to include it also. A map on the back of the tickets can be very helpful for out-of-towners and the less than obvious locations.
(7.) The Price of Your Event Tickets - Nearly all tickets need a price for the event or fundraiser. If the price includes anything more than just the admission of 1 person, make sure all the details are clearly spelled out. Is the ticket for an adult or child? Is it a matinee or evening performance? Does it include a meal or drinks? Will the ticket holder be automatically entered into a prize drawing? Just be clear.
(1.) Sequential Numbering - Typically a sequential number is printed on the ticket and any stubs for three basic reasons; crowd control, gaming control and as a security feature. Crowd control simply means that only 1 person per ticket may enter the event. For reserved seating in theaters and performance venues, a custom numbering sequence is used to specify the section, row and seat number. Upon entering the, a stub with a duplicate number is torn off to prevent the reuse of the ticket and the user retains his portion with the seating information. Gaming control is preventing the unauthorized duplication of ticket that are eligible for prize drawings and to authenticate the prize winner when the drawing takes place. Security features are many and varied, but the most least expensive first step is sequentially numbered tickets so that duplications can be spotted. Numbering makes it much easier to keep track of tickets on hand a the total tickets sold. Without a sequential number this simple process would be nearly impossible.
(9.) The Terms & Conditions - For some events, specific terms or rules must be enumerated as a condition of sale of the ticket. This can be as simple as an legal age requirement or a school policy for prom attendees. The back side of the ticket is the perfect place to spell out these rules.
(10.) The Gaphics - The actual design of the ticket ranks this far down on the list simply because every other detail needs to be correct first. Now is the time to find your design, add your logo and select your typestyles to make your ticket a mini work of art. Quite often tickets are kept as keepsakes with fond memories of a wonderful experience.